People want to be able to access content on their multiscreen devices in any part of the world at any time. This is possible through OTT (Over-The-Top) platforms. Media houses, these days, are opting for OTT solutions and they are rebranding content distribution. From research, the OTT service market is estimated to reach US$ 87 Billion by 2026. We understand the essence of OTT content aggregation and distribution. This is why we have created a key solution to empower our clients.
In today’s age, the entertainment is not limited to CABLE TV / DTH. OTT is the new way to go. OTT provides flexibility to watch the content In High Definition at the viewer’s convenient time unlike CABLE TV / DTH. OTT content is not limited to be viewed from one place (HOME) unlike CABLE TV / DTH; it can be viewed from anywhere across the GLOBE, also on multiple devices too simultaneously. Due to so much flexibility, most of the people want to get migrated from conventional CABLE TV/ DTH to OTT. The higher recurring subscription cost for each content provider is a major hurdle. Second hurdle is due to lack of availability of WIRED BROADBAND as viewing OTT content leads to faster consumption of Mobile DATA, which also leads to increase in Mobile DATA recharge expenses.
M2MIT presents an Online Portal called “GENIUS”, which means “Entertainer” in LATIN. GENIUS ensure that every class of people across INDIA is not left without the cost-effective feature-rich entertainment. GENIUS helps users to purchase the OTT Content at a very affordable price either directly or through an Electronic Retailer or a Service Provider. GENIUS aggregates various ISPs, CABLE TV MSOs, Retailers and other service providers to form a huge pool of OTT consumers across the NATION.